About
FutureThink Labs brings together AI advisory, agentic engineering and AI-assisted product development. We help companies make informed decisions, build useful systems and put them into operation.
Commercial judgment runs through the work: positioning, pricing, partnerships, sales strategy and the changes a team needs to make to use new technology well.
We work with founders, leadership teams and operators facing an AI decision, a product build or a business problem that needs technical and commercial judgment.
The practice
The person leading your engagement stays involved in the work. Where a project needs specialist skills, we bring them in.
We evaluate technology through practical work: building agent systems, connecting tools and data, and testing the results.
Founder
Bruce founded FutureThink Labs in 2025 after a career spanning engineering, go-to-market, sales and revenue leadership across technology companies.
He designs and builds agent systems and advises leadership teams. The work draws on both: what the technology can do and what the business needs from it.
Why it matters
Grew revenue for a global specialist sales team from $17M to $300M+, then tripled direct enterprise revenue in the social impact business from $40M to $120M while retaining the entire team. Led the company's first AI go-to-market for nonprofit and government.
Led a global COVID-19 response program, with work recognized by Fast Company. Separately ran programs that reached 921 million people. Delivered real-time AI sentiment analysis across voice, video and text.
Worked on commercial VoIP networks and internet infrastructure, led engineering as a CTO, and now builds agent systems for clients with today's models.
How we work
Bring us a decision, an idea or a problem to work through. If you are still exploring, the AI Readiness Assessment can help you organize your questions.